Tuesday, January 02, 2007

Starbucks penetration: Part II

More numbers on Starbucks--here, running the numbers on the top 50 largest cities in the U.S., according to the census estimates of 2005. Not surprisingly, the largest cities have more Starbucks per capita than entire states. Again surprisingly, Las Vegas comes through on top, above Seattle, since all the casinos seem to have multiple Starbucks.

New York City actually has the most Starbucks of any city, but the population is so big, it's actually a relatively very small per capita number. Also worth noting that there are many cities near Seattle (my hometown of 50,000, for example) that have as many Starbucks as cities like Oakland or Detroit. A possible area of future analysis is an income breakdown, and possibly an ethnic breakdown.

Here are some partial numbers (these are city limits only, not metro areas, and include only residential, not daytime population):
1. Las Vegas, NV - 1 store per 3,922 residents
2. Seattle, WA - 1 per 4,449
3. Portland, OR - 1 per 6,131
4. Sacramento, CA - 1 per 7,736
5. Denver, CO - 1 per 8,086
6. Washington, DC - 1 per 8,687
7. Atlanta, GA - 1 per 8,716
8. San Francisco, CA - 1 per 9,360
9. Miami, FL - 1 per 10,734 (note that this includes a bunch of airport locations)
10. Honolulu, HI - 1 per 10,782
...
47. New York City, NY - 1 per 48,471
48. Philadelphia, PA - 1 per 58,531
49. Detroit, MI - 1 per 73,889
(I didn't run numbers for New Orleans since its population has diminished significantly and is still uncertain).

Largest numbers of raw Starbucks:
1. New York City, NY - 168
2. Chicago, IL - 151
3. Las Vegas, NV - 139
4. Seattle, WA - 129
5. Houston, TX - 115
6. San Diego, CA - 112
7. Portland, OR - 87
8. Los Angeles, CA - 84
9. San Francisco, CA - 79
10. Dallas, TX - 76

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